Tik Tok Drivers' School

Traffic accidents are the leading cause of death among young people. Brazil ranks 3rd in the world. One of the biggest reasons: teens don’t pay attention during driver’s ed. It’s just boring. That’s why Chevrolet decided to spread its global vision of a future with zero crashes in a different way. A way that sounds more interesting than a boring classroom. So we had the idea to turn TikTok into a driving school. We brought TikTok dancers and driving teachers to cover the most important defensive driving techniques. And then transformed each exercise into a cool dance helping teens practice real Driving School lessons through muscular memory. And soon, the once boring driving lessons became a viral hit for young people.