You Can Have It All
We were up against a slump in the small SUV segment when we launched the new Chevrolet Tracker. We learned that consumers felt small SUVs required too much compromise from social media listening — vehicles with great designs lacked in performance, while high-end technology came with a high price tag. To show people that Tracker has it all, we took a humorous approach with a warmup campaign called "No More Regrets," a comedic support group for consumers to share their small SUV woes. We kept the fun momentum going with a gaming aesthetic for the full launch that showed how Tracker comes out as the clear winner in its market.