Although Ramadan is peak car sales season in the Middle East, 2021 was different. After 12 whole months of pandemic-driven promotions, we needed to get our audience excited about our Ramadan offers again. Chevrolet modernized a favorite childhood pastime, Fawazir riddles, to transport people back to a time when Ramadan felt like Ramadan. We captured the essence of the original Fawazir riddle series and brought them to the social media age. Every week, we released a riddle about one of our hero cars that our viewers had to solve to unlock additional savings. Going against every automotive ad out there, we did the unimaginable: a car campaign that didn’t feature a single car. Instead, we let larger than life influencer Harmoody Bambi personify the character of each car.