The Truck for Everyone

Traditionally, Chevy truck buyers are not only more rural but extremely loyal. When we launched the All-New Silverado, we wanted to stay connected to our country roots while attracting a new urban audience into the fold. To do just that, we took inspiration from the famed Donny & Marie song "A Little Bit Country, A Little Bit Rock' n Roll" and invited real people along for the ride. This Chevy family singalong celebrated that the Silverado isn't a truck for truck people — it's a truck for everyone.