Detroit // Global Headquarters

Detroit is the headquarters and the heart of the Commonwealth//McCann agency. As the full-service global advertising agency of record for the General Motors Chevrolet brand, Commonwealth and the Motor City are a natural fit. Scrappy, street-smart and full of potential, both the city and the agency are on the brink of something new and better than ever, and just as importantly, helping Chevrolet to meet their goal of becoming a top global brand.

Our Regional Leaders

Chris Balicki //

Managing Dir., N. America

"Each and every day is a new and unique opportunity to do something great, solve a problem, put out a crisis - you never know what's going to happen."

Raymund Co //

SVP, Regional Business Director, GMI

Born in Manila, Ray’s work has taken his family around the world. No wonder his kids switch between three to four languages during regular dinner conversation.

Ken Danilo //

Brazil Lead

“I truly believe in the efficiency of using data not only to create powerful insights but also to make new iterations in marketing strategies, to adopt new technologies and to improve our results-driven perspective.”

Mariana dePina //

Mexico & Caribbean Regional Lead

“CW is the perfect example of collaboration and integration, with a strong local muscle and the most talented support from all around the world"

Samuel Estrada //

South America West Regional Lead

“If there is place where creativity is the only way to survive applies it is by far in LATAM, our reality suffers intense a radical shifts and the only way to cope with this is with creativity, the partnership we have with GM allows us to bring this to the table and see it in action every day"

Kris Shaffer //

North America, Director of Strategy

"The most essential element of great strategy is listening – to consumers, clients and creatives. Talking is easy. Listening is not."

David Minkin //

Middle East Regional Lead

“When you’re surrounded by like-minded, curious and adventurous people, getting up for work doesn’t become a chore, it becomes your passion!”

Gary Pascoe //

North America, Chief Creative Officer

Creating work that is complicated, compromised and belabored is easy. Simple is hard. We try and boil things down, simple is the mission.

Kevin Pfuhl //

Canada Lead

“We are a unique One Team global agency model that is agile, dynamic and connected. Collaboration with our clients and among ourselves is how we create real value for Chevrolet and GM worldwide.”

Luis Vizioli //

Argentina Lead

"It's about strategy. It's about ideas. But above all it's about having a passionate team committed to what we do."